Web Development, Desktop Publishing, Technical Writing
Product and Program Marketing

Skills and Abilities

A unique and diverse skillset, with more than 10 years' experience in creating content for web, print, and live presentation, and more than 8 years' experience in product marketing and program management.

  • Accomplished front-end web developer. Designed, launched, and maintained large, complex websites, and iPad-based interactive presentations, using self-taught skills in HTML, CSS, and JavaScript.
  • Experienced public speaker, able to present complex material in clear, objective and easily understood terms. Lectured at numerous conferences, technical seminars, and trade shows.
  • Excellent skills in written and verbal communication. Wrote and edited user manuals, technical documentation, and web content, and created university course catalogs and marketing materials.

Currently attending the Trilogy Education Rutgers Coding Bootcamp, to be completed August 2019. Immersive exposure to full stack development technologies including HTML, CSS, JavaScript, MySQL, and MERN Stack (MongoDB, Express, React, and Node.js).

Highly proficient with Microsoft Office, and with Adobe Photoshop, Illustrator, and InDesign.

Selected Achievements

  • Established market for new video hardware and software where none previously existed. Created and implemented the Indeo® video logo branding program, and traveled extensively in U.S. and Europe, training customers to use new software, facilitating co-marketing agreements, and managing product demos, press launches, and trade show events.
  • Worked continually between engineering teams, vendors, and end users to define technical requirements, write specifications, and create documentation for video hardware and software products.
  • Co-created online registration system for university continuing education program. Defined project requirements and co-implemented with contract web developer. System was created and launched in three months and was a complete success: 40% of student registrations were online in the first semester, and data entry staff also use new system, greatly improving their efficiency.
  • Built and maintained large static website for university continuing education program. Used self-taught skills in HTML, CSS, and PHP, and created graphics and images with Photoshop. With no prior experience created and launched 100-page website in twelve weeks.
  • Published university course catalogs for three semesters each year. Collected, edited and input all course descriptions, and used self-taught skills in Adobe InDesign to create 50-60-page catalogs. Used Photoshop to create color ad pages which were sold to local businesses; ad sales more than paid for cost of printing 10,000 catalogs each semester.
  • Implemented web-based corporate philanthropic giving programs. Worked with clients to establish project requirements, then coordinated web developers, QA, database techs, financial services groups, and customer support team to complete and launch website and giving programs. Completed 18 projects in 11 months.
  • Developed Interactive Visual Aid presentations for major pharmaceutical company. Used HTML, CSS, JavaScript, and Veeva CRM medical presentation software to create dozens of nationally-distributed iPad-based digital presentations for sales reps marketing to doctors and medical professionals.

Professional Experience

Tag Worldwide, Hamilton NJ June 2015 – Present
Creative and production services agency
Front-End Developer
  • Hired as part of BMS Studios team which transitioned out of BMS and into new division of Tag.
  • Developed Veeva iPad Interactive Visual Aids for sales reps, using HTML, CSS, and JavaScript.
Bristol Myers Squibb Princeton NJ February 2015 – May 2015
Multi-billion dollar pharmaceutical company
QA Specialist, BMS Studios Interactive Media Services
  • Worked with producers, developers, and proofreaders to validate and correct content, and test functionality of websites, emails, HTML banners, and Interactive Visual Aid iPad software.
The JK Group Princeton, NJ April 2013 – March 2014
Developer of web-based corporate philanthropy programs
Implementation Consultant
  • Worked with clients to create Business Requirements Document covering all aspects of giving program, financial services, and website implementation.
  • Created Photoshop and PowerPoint mockups to accurately set client expectations and communicate project requirements to offshore web development team.
  • Oversaw and tracked offshore web development and QA teams during site creation.
  • On own initiative rewrote badly outdated Business Requirements Document, technical requirements documents, financial services spreadsheets, and call center help screen templates.
  • Trained customer support team on program requirements and website features and functions.
Florida Atlantic University Jupiter, FL January 2009 – 2012
Large public university in southeast Florida
Coordinator, Computer Applications
  • Created Lifelong Learning Program's first web site. Used self-taught skills in HTML, CSS, and PHP, and created graphics and images with Photoshop.
  • Co-created online class registration system. Established project requirements, designed the implementation with web developer, and supervised all development, testing and deployment.
  • Completely rewrote Honors College web site, approximately 350 pages, plus images, graphics, forms and tables. Improved navigation and organization, consolidated pages, reduced scrolling using two-column design and tabs, and created or updated more than 250 images.
  • Designed and published course catalogs and program marketing materials. Collected, edited and input all course descriptions, and used Adobe InDesign to create 50-60-page catalogs.
  • Provided A/V and instructional support services for faculty. Gave PowerPoint training and created instructor presentations. Scanned and Photoshop’ed hardcopy materials, culled information and images from web, and helped instructors integrate video into their lectures.
Juniper Properties Jupiter, FL January 2001 – December 2008
Successful entrepreneurial residential property brokerage/management firm
Project Manager / Partner
  • Moved to Florida in order to be closer to family. Embarked on entrepreneurial venture to expand and manage highly visible residential property brokerage firm in exclusive FL region.
Intel Corporation Princeton, NJ and Hillsboro, OR Nobember 1989 – April 2000
Multi-billion dollar worldwide electronic components manufacturer
Program ManagerMay 1998 – April 2000
  • Led Intel’s acquisition of Kuck & Associates, Inc., a premier supplier of compiler software.
  • Evaluated investment opportunities, contracted and funded key software developers to create 64-bit versions of their applications for Itanium processor early adopter program.
  • Managed relationship between Intel and Apple Computer, resolving many challenges.
Product Marketing EngineerJanuary 1996 – April 1998
  • Defined and marketed Intel’s Indeo video and Smart Video Recorder products.
  • Licensed video software that generated over $1 million revenue in 2 years.
  • Designed and managed construction of a $500,000 software lab completed in under three months.
Applications EngineerJanuary 1993 – December 1996
  • Established market for new Intel video software where none previously existed. Traveled extensively in U.S. and Europe.
  • Created and implemented the Indeo video logo branding program.
Marketing Project ManagerJanuary 1992 – December 1992
  • Participated in creation of Intel’s corporate multimedia strategy, including market definition, account selection, design and execution of account plans.
  • Managed account relationships with developers creating applications for Intel’s DVI multimedia technology. Facilitated co-marketing agreements, trade events, product demos and launches.
Technical Marketing EngineerNovember 1988 – December 1991
  • Provided technical support for DVI multimedia products. Fielded thousands of customer contacts, trained customers, wrote example programs and technical documentation.
Church & Dwight Co. Inc., Princeton, NJ August 1987 – November 1988
Manufacturer of Arm & Hammer™ brand consumer products
Programmer / Analyst
  • Developed and maintained COBOL applications for the Industrial Chemicals Division.
C-TEC Information Services Co., Wilkes-Barre, PA June 1986 – July 1987
Telecomm software and services provider
Programmer / Analyst
  • Developed COBOL applications for cellular billing system and client’s Accounts Receivable system.
Spencer Industries, Scranton, PA May 1982 – January 1986
Manufacturer of men’s apparel
Programmer / Analyst
  • Worked both part-time and full-time during college, writing, testing, and implementing more than 70 COBOL batch and CICS online data entry applications for IBM mainframe system.

Education

BS - Computer Science, University of Scranton, Scranton, PA